Our Journal
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3 Ways To Photograph Your Products
Product photography is an essential element in selling your merchandise online. Having quality photos allows your potential customers to feel like they can truly understand
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Why Your Logo is Not Your Brand
Prioritize Your Messaging Over Your Logo “Please make the logo bigger” is one of the most requested edits graphic designers get. Don’t get me wrong—many
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Shaggy’s Skis: Connecting Market Research and the Consumer Buying Process
Before starting a major branding project, we dive into industry and market research to understand where a company sits in the marketplace and build a
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How to Generate Content For Social Media
As a small business owner, coming up with ideas for social media posts can seem like a needless task. While we know it is critical
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4 Principles for Great Design
Whether you are a small business owner making your own social media content or a budding graphic designer, you will benefit from a good understanding
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The Key to Creating a Great Story: B-Roll
Almost all of our video shoots consist of two types of video capture: interview and b-roll. The interview footage (also considered a-roll) is the main