Social Media: 2012 Review and 2013 Predictions

The social media gurus have spoken. Here at SmartCreative, we’ve eased back into 2013 sipping on coffee and sifting through dozens of 2012 social media recaps and 2013 predictions. From our humble office in Downtown Houghton, Michigan to all of you throughout the Upper Peninsula and beyond…I present to you SmartCreative’s 2012 Social Media Review and 2013 Social Media Predictions!

2012 Social Media Wrap Up

Growth. A few 2012 social media stats to boggle your mind: 1.01 billion monthly Facebook users, 175 million tweets were sent every day in 2012, Instagram hit 80 million users, and Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. More fascinating social media statistics and figures from 2012 here.

EdgeRank continued to be a moving target. EdgeRank changes on September 20, 2012 favor positive personal and compelling content. (EdgeRank is an algorithm developed by Facebook to govern what is displayed – and how high – on News Feed. More on EdgeRank here).

Promoted Posts and Sponsored Stories. Promoted Posts allow marketers to pay money to guarantee exposure to fans who previously liked your business page, but are no longer interacting with your page or receiving your posts on their News Feeds. Sponsored Stories are Facebook Ads that appear in the same places Facebook inserts other ads throughout the site and reach the target demographic you define. In 2012, Promoted Posts and Sponsored Stories proved more engaging than Facebook sidebar ads. More on Promoted Posts vs. Sponsored Stories here.

Facebook announced Timeline for Pages in February 2012. The Cover images make a positive first impression for fans deciding to like your page and provide much more branding opportunity.

Facebook became a publicly-traded company in 2012.

Facebook bought Instagram. The mobile photo-editing and sharing outlet saw its users explode from 15 to 80 million since Facebook acquired the company in April and became a valuable platform for brands, particularly retail, to show off visually-stunning products. An interesting fact: more people are using Instagram at work than any other social media platform.

Pinterest became one of the hottest and fastest-growing social media platforms in 2012. It’s especially popular with women; a whopping 97% of Pinterest users are female! In November 2012, Pinterest became more business-friendly by launching business pages for marketers. The connection between browsing and purchasing is very clear; retailers are reaping big rewards from Pinterest.

2013 Social Media Predictions

Social Media expert Mari Smith declares 2013 the year of the video. 85% of internet users watch online video. More compelling video content will mean more online visibility. Besides, brainstorming video content ideas, writing video script and executing the video is downright fun (especially for your SmartCreative team!).

Facebook will be laser-focused on Facebook Mobile. Improvements and innovations to FB mobile are expected to come our way in 2013.

E-commerce will meet social media in 2013. Social media platforms will get up to speed with eager consumers and make it possible to purchase via social media. Batten down the (checkbook) hatches – imagine being able to easily purchase all those beautiful products seen on Instagram and Pinterest!

In 2013, visual marketing must be snack-sized. With so much internet clutter, fans are craving snackable bits of content such as gorgeous photos, clever infographics, and sophisticated comics.

Content marketing will reign supreme in 2013. The content your business cranks out must be better than ever: concise, well-written, inspiring, and informative. Click here to get ideas on creating content your audience wants to read and share.

Twitter is expected to rake in $400 million in annual revenue, also in 2013, Twitter could start “personalizing” your Twitter feed based on an algorithm similar to Facebook’s EdgeRank. More 2013 Twitter predictions here.

Well, there you have it. A round-up of all that glittered in social media in 2012 and all that’s to come (we think!) in 2013. How did social media impact your business in 2012? What do you hope to see from social media in 2013?

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